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Web
Marketing Applied : Web Marketing Strategies for the New Millennium
by Joe Tracy
You have a Website, now what? For maximum effeciency you need Web
Marketing Applied, by Internet marketing guru Joe Tracy. This 300-page
book keeps its focus on Web marketing, complete with offensive strategies,
defensive strategies, public relations tips, branding, and more.
Chapter 2 alone contains 101 specific Web marketing ideas.
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Ethernet
: The Definitive Guide
by Charles E. Spurgeon
Ethernet is a core networking technology used by every high tech
business. While the basic protocols have changed little, new options
such as Fast Ethernet and Gigabit Ethernet have increased the complexity
of the topic.
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The
Non-Designer's Web Book: An Easy Guide to Creating, Designing, and
Posting Your Own Web Site
by Robin Williams & John Tollett
The Non-Designers Web Book is geared to the person who has no background
in design or the World Wide Web, but who still wants to participate
in this communications explosion. You will learn easy-to-understand
information about graphics, layout, and creating WWW pages.
This
beginner's guide to creating appealing Web pages provides easy-to-understand
information on graphics, layout, and developing Web pages, with
tips on helper applications, plug-ins, clip art, fonts, and more.
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The
Complete Website Kit (Box Set)
by Holzschlag, Molly E. Holzschlag
& Lisa Schmeiser
Aimed at site developers and site managers, this two-part book set
provides a primer on the technical and design skills that make producing/maintaining
a quality Web site on short deadlines a much more efficient process.
The accompanying CD-ROM has sample Web sites from the book, plus
shareware tool for Web developers.
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Creating
Killer Web Sites, Second Edition
by David Siegel
Master the art of third-generation site design Creating Killer Web
Sites was the first true design book for the Web. It has taught
an entire generation of site designers how to get control over their
pages. It shows, in practical terms, the fundamentals of design
applied to the Web. It has updated information covering new tricks
and techniques for use with the latest browser releases is integrated
throughout the text. Four-color, stunning design and examples of
the best Web sites.
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Elements
of Web Design
by Darcy Dinucci, Maria Giudice
& Lynne Stiles
Introduces traditional designers to the opportunities and
pitfalls of Web design. Assuming readers understand traditional
design issues but not the specific demands of the Web, this book
includes chapters on every step of assembling pages - from pulling
together a team with the appropriate skills, to choosing the right
design formats, to creating contracts with clients to reflect the
ever-changing nature of Web pages.
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Creative
Web Design : Tips and Tricks Step by Step
by Michael Baumgardt
In this book, he offers a detailed guide and numerous tips and tricks
on how to design eye-catching Web pages. His book touches also the
use of JavaScript, Shockwave, Cascading Style Sheets and Audio,
which are commonly overlooked in other Web Design Books. He also
focuses on how to create the information architecture of web sites,
which is one of the most important factors of successful web sites.
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The
Web Design Wow! Book: Showcasing the Best of On-Screen Communication
by Jack Davis & Susan Merritt
Packed with award-winning, real-world examples of Web sites
and CD-ROMS with the very best interfaces. Step-by-step explanations
show designers the concepts behind creating clear and engaging interfaces.
The cross-platform CD-ROM includes most of the projects covered
in the book, along with demo versions of the leading multimedia
tools from Adobe and Macromedia.
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