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Click 3x Helps Sigismondi Take Incubus Back to the ‘60s(June 28, 2004)
Click 3x used the latest in digital imaging technology to recreate the look of the early days of TV in providing visual effects services for the new Incubus video Talk Show on Mute. The studio teamed with acclaimed director Floria Sigismondi on the video which casts the band as “guest stars” on a talk show called Stupid Human Trix.
The video is made to look like a low-brow television variety show circa 1964, but one set in an alternate world run by animals. Under the direction of the show’s wolf host, human beings in chains and leashes are herded onto a stage for the amusement of animal families watching at home.
Click 3x’ visual effects team created the vintage television look by degrading the imagery and replicating compositing techniques used in television 40 years ago. “The effects are purposely low grade—something that was challenging to recreate,” said Click 3x visual effects artist Susan Armstrong. “We tried to use only the techniques that would have been used in the 60s, wipes, dissolves and switcher effects.”
Armstrong conned an old horror movie technique for a scene in the video where the show’s host, a wolf, is transformed into a man. “I studied vintage werewolf films where film opticals were used for creature transformations,” Armstrong recalled. “They would layer three or four images to create the final effect.
“We didn’t use opticals ourselves, but rather used Discreet Flame to accomplish an equivalent effect.”
Click 3x’ team also performed extensive beauty work, including touching up some of the costumes worn by actors playing animals. Additionally, they created a graphical frame used to make some scenes appear as though they are being seen through the viewfinder of a television camera, and composited video images into television sets for scenes involving the show’s home audience.
“The video was shot on Super 16mm film and it was hard to track that material into the television sets due to its graininess,” Armstrong said. “We ended up doing a lot of it by hand, and again our intent was that it not always be perfect. That was in keeping with the feel of the era of live television where producing on the fly often meant imperfect effects.”
Click 3X credits go to Susan Armstrong, Mark Szumski and Jan Cilliers, Flame artists; Jason Mayo, executive producer.
The production was handled by Revolver Film Co, USA, Floria Sigismondi, director; Kelly Norris Sarno, executive producer; Chris Soos, DP; Line Postmyr, producer. Editorial was completed by Consulate Films, Holle Singer, editor; Amy Saunders, executive producer; Lisa Binassarie and Charlyn Derrick, producers.
Click 3X provides visual effects, computer animation and broadcast design services to the advertising and television industries. The studio is located at 16 West 22nd Street, New York, NY 10010. For more information, contact Phil McIntyre, Click 3X Partner and Head of National Sales and Marketing at (212) 627-1900, or visit www.click3X.com.
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