(December 6, 1998) NewTek, manufacturer of industry leading 3D animation and video production products, has announced that its LightWave 3D software has taken a leadership role in the film, video, and broadcast animation markets with over 50% share of these market segments.

In the recent 3D Tools and Applications Market Study, an independent research study conducted by Jon Peddie Associates, NewTek's LightWave 3D is identified as the leading 3D design and animation software in the Hollywood market. According to the report, LightWave 3D accounts for 50% of the seats in the film and video supplier market and 53% of the seats in the broadcast-animation software suppliers market.

"NewTek helped pioneer the desktop 3D revolution," said Wanda Meloni, senior analyst with Jon Peddie Associates. "LightWave 3D's strong market share in the film and broadcast industries clearly positions NewTek as a premier solution provider for 3D animation and modeling."

"LightWave 3D's superior rendering technology and comprehensive animation tools make it an ideal tool for the fast-paced, high-pressure production environment," said Grant Boucher, Station X Studio CEO and founder and recent LightWave 3D Achievement Award winner. "At Station X, it is imperative that our creative team be well armed with the best tools in the industry. LightWave 3D provides the tools we need to keep our competitive edge."

The study addresses several key issue such as:

    * Outlining why 3D is important to a particular market
    * Defining the audience for each market
    * Providing market size and forecast information
    * Looking at technology trends in each segment

It specifically addresses issues that most influence the 3D software
vendors including:

    * Tool Developers
    * Developers -- production studios, games developers, industrial
      designers, and commercial facilities
    * Distribution Channels
    * Platform Drivers -- Intel, Microsoft, Silicon Graphics, Apple

The 3D Tools and Applications Market Study is 390 pages, with an
additional 206 page appendix detailing all the companies participating in the
study. The report sells for $4,995. Contact Jon Peddie Associates at 4 Saint
Gabrielle Ct., Tiburon, CA 94920-1619. Phone:  415-435-1775, fax:
415-435-1599.

For more information on the study, click here.

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